Privacy Policy

Introduction

SUPERMERCADO PEIXOTO & FILHOS LTDA ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you shop at our supermarket.

By shopping with us, you agree to the collection and use of information in accordance with this policy.

Information We Collect

As a supermarket, we may collect the following types of information:

• Transaction Information: Products purchased, quantities, prices, and transaction dates.
• Payment Information: Credit/debit card details are processed securely through payment terminals.
• Loyalty Program Data: If you participate in loyalty programs, we collect name, contact details, and purchase history.
• Invoice Information: Name, CPF, and address when you request fiscal receipts (nota fiscal).
• Delivery Information: Address and contact details for home delivery services.

How We Use Your Information

We use the collected information for the following purposes:

• To process purchases and payments
• To issue fiscal receipts as required by law
• To manage loyalty program benefits and rewards
• To fulfill delivery orders
• To communicate about promotions and offers (with consent)
• To maintain transaction records
• To comply with legal and tax requirements
• To improve our products and services

Payment Processing

Card payments are processed through secure payment terminals that comply with payment card industry standards. We do not store complete credit card numbers on our systems. Payment processing is handled by authorized financial institutions.

Loyalty Programs

If you participate in our loyalty program, we collect your name, contact information, and track your purchases to provide rewards and personalized offers. You can opt out of the loyalty program at any time by contacting us. Opting out will not affect your ability to shop at our store.

Fiscal Documentation

When you request a fiscal receipt (nota fiscal), we collect CPF or CNPJ as required by Brazilian tax regulations. This information is transmitted to tax authorities and retained for the legally mandated period.

Delivery Services

For home delivery orders, we collect your name, address, and phone number to complete deliveries. This information may be shared with our delivery personnel. Delivery records are retained for service verification and to resolve any delivery issues.

Security Cameras

For the safety of our customers and staff, our supermarket is equipped with security cameras. Video surveillance covers shopping areas, checkout lanes, parking areas, and storage. Footage is retained for a limited period and accessed only for security purposes or as required by law enforcement.

Marketing Communications

With your consent, we may send promotional offers, weekly specials, and store news via SMS, email, or other channels. You can opt out of marketing communications at any time by contacting us or following the unsubscribe instructions in our messages.

Data Security

We implement appropriate security measures to protect your personal and payment information against unauthorized access, alteration, disclosure, or destruction. Our payment systems comply with industry security standards.

Data Retention

Transaction records are retained for the periods required by Brazilian tax and commercial regulations. Loyalty program data is retained while your account is active. Security camera footage is typically retained for 30-90 days unless needed for investigations.

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With payment processors for card transactions
• With tax authorities for fiscal compliance
• With delivery personnel for order fulfillment
• With law enforcement when legally required
• To protect our rights and prevent fraud

Your Rights

In accordance with Brazilian data protection laws (LGPD - Lei Geral de Proteção de Dados), you have the right to:

• Access your personal data held by us
• Request correction of inaccurate or incomplete data
• Request deletion of your data (subject to legal requirements)
• Opt out of marketing communications
• Opt out of loyalty programs
• Request information about how your data is processed
• File a complaint with the National Data Protection Authority (ANPD)

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or regulatory requirements. Significant changes will be posted in our store. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your information, please contact us: